JOY
https://joypersonalcare.com/
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JOY was established in 1988 by RSH Global in Kolkata, with a vision to revolutionize consumer hygiene and personal grooming for both men and women at affordable prices. Over the years, the brand has collaborated with celebrities such as Anushka Sharma, Bharti Singh, Mithila Palkar, and Kriti Sanon, who share the brand's belief in redefining beauty and breaking stereotypes.
JOY's Mission Statement
JOY aims to provide personal care products that help individuals maintain their beauty without conforming to conventional standards, promoting the ideology of 'Beautiful by Nature.'
What distinguishes JOY from other Personal Care Brands
JOY distinguishes itself as the 6th largest Indian-origin skincare brand, boasting an in-house manufacturing facility and a commitment to delivering quality personal care products at affordable prices.
Browse brands like JOY across product categories
JOY is an Indian Personal Care brand known for Body Scrubs & Exfoliants, Face Moisturizers and Face Serums. See other Indian brands that sell these product types and compare them on price and Instagram following, and maybe find a label you hadn't heard of.
Other categories JOY operates in: Personal CareHair CareSkin Care
Stats for JOY
JOY has demonstrated consistent growth on Instagram, achieving a 141% increase from 72.24K to 174.17K.
Instagram Followers Growth
Frequently Asked Questions about JOY
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Last updated: 14 Jun 2026
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